I’d like to share with you one of the profound business lessons I ever learnt.
We all know that to make money you have to add value to someone. There is nothing new there.
The question is “How do you add value to someone?” Come closer and I’ll tell you.
Adding value to someone is to get them closer to their dream.

If you can grasp that, my friend, you’ll stop chasing money and start trying to understand people’s dreams.

Getting anyone closer to their DREAM (their WANT, not their need) is what people will pay you money for.

This is profound