Here is a quick summary of Dan Kennedy’s 7 Golden Keys

1. It’s all about the customer
2. You will not win catering to the majority
3. People want something NEW, unusual and different
4. People buy stories, not products
5. Money is not the thing we sell, we sell what money does.
6. The real money is in the list and the relationship with the list
7. Create sustainable assets so you can sell the business one day.