Tips and Tactics to take your Business to the next level
Here is a quick summary of Dan Kennedy’s 7 Golden Keys
I’d like to share with you one of the profound business lessons I ever learnt.
We all know that to make money you have to add value to someone. There is nothing new there.
The question is “How do you add value to someone?” Come closer and I’ll tell you.
Adding value to someone is to get them closer to their dream.
If you can grasp that, my friend, you’ll stop chasing money and start trying to understand people’s dreams.
Getting anyone closer to their DREAM (their WANT, not their need) is what people will pay you money for.
This is profound
He is doing it again and better this time.
I highly recommend that you sign up for Ed Dale 2010 Challenge.
2009 archive is located here
One of my favorite quotes is “Winners never quit and quitters never win”.
The principle of Stic-to-itiveness is not a secret to anyone but seems to be difficult to apply.
Former Minnesota Vikings quarterback Fran Tarkenton tells the story in an interview that at the beginning of his career he wanted to quit. He told his coach that he hated being booed by the fans, was mad at the media criticism and wanted to quit.
“Fran,” said Grant “Everybody wants to quit, it’s OK to want to quit, but it is not OK to quit.
Why is it so hard to master this valuable skill, stick-to-itiveness? It is a trait of character, you have to develop it, make it your own. You have to build it in you. It does not come naturally. The recipe is simple and very effective. Here it is. Build stick-to-itiveness incrementally.
If you have stuck to anything in your life, remind yourself and believe you can do it in other area of your life. Maybe you have been good in sport or following a diet or have succeeded in College.
Devoid of any talent you can win big just by sticking to doing the right thing.
We all start very bad, then bad, then OK, then good, then excellent, then an expert. Repetition is the mother of learning. How true!
There is a little gain by quitting.
Successful people are not generally born with great talent. They develop great talents and turn their talent into greatness. They always start doing things that are uncomfortable; out of their comfort zone. They got laughed at. But you know what? Nobody is going to step in their shoes. People are generally too scared. Therefore, you should spent your time honing your skill, sharpening your axe as Stephen Covey put it.
Stick to a regiment no matter what.
One of my mentors is Robert Allen. He has a “Breakfast with Bob” which is one hour talk. It has been 7 years since Bob has been doing it. He can be in Asia it doesn’t matter; he will be on the call every Wednesday at 10:00 AM EST. That is when you are recognized as an expert then you can command your own fee because perception is reality. If you’re perceived as an expert, you’re an expert.
Go and be consistent in something, stick to it until you become an expert at it.
Good luck.
This video shows my amazon strategy to find your buyers’ emotions
Everyone is looking for the best business opportunity.
You know the one with less competition and hottest products.
The one that will put money in your bank while you’re sleeping.
I think I have found it.
It is an ordinary business done in an extraordinay way.
All it takes to build an extraordinary business is a burning desire, the knowledge, the skill, the persistence and the resistance to keep solving an ordinay problem an extraordinary way.
Take Real Estate Investing for example.
There are plenty of people who cannot go to the bank and have a regular loan.
The reasons are diverse: bad credit, not enough money to put 10% down, recent divorce…
How are you serving that market in an extraordinary way?
What about the opportunity market? People who want to make an extra $1,000 to $5,000 a month.
It’s a huge market.
The first step is to know what your ideal customer wants.
The secret is to discover what Michael Matterston calls “The Core Complex”.
This means you have to discover their BELIEFS, DESIRES, FEELINGS.
You have to find this yourself. Do not outsource it.
Here is one ways to do it. Go to amazon.com and type your kweyword.
For instance “Foreclosure”. Read the good and bad reviews for 3 or 4 books.
Write down the emotion words used by the readers. This will give you a good feel of the beliefs, desires and feelings.
That is a good start.
In the next few days I’ll be doing some demonstrations on other ways to discover your ideal clients emotions.
