Everyone is looking for the best business opportunity.

You know the one with less competition and hottest products.

The one that will put money in your bank while you’re sleeping.

I think I have found it.

It is an ordinary business done in an extraordinay way.

All it takes to build an extraordinary business is a burning desire, the knowledge, the skill, the persistence and the resistance to keep solving an ordinay problem an extraordinary way.

Take Real Estate Investing for example.

There are plenty of people who cannot go to the bank and have a regular loan.

The reasons are diverse: bad credit, not enough money to put 10% down, recent divorce…

How are you serving that market in an extraordinary way?

What about the opportunity market? People who want to make an extra $1,000 to $5,000 a month.

It’s a huge market.

The first step is to know what your ideal customer wants.

The secret is to discover what Michael Matterston calls “The Core Complex”.

This means you have to discover their BELIEFS, DESIRES, FEELINGS.

You have to find this yourself. Do not outsource it.

Here is one ways to do it. Go to amazon.com and type your kweyword.

For instance “Foreclosure”. Read the good and bad reviews for 3 or 4 books.

Write down the emotion words used by the readers. This will give you a good feel of the beliefs, desires and feelings.

That is a good start.

In the next few days I’ll be doing some demonstrations on other ways to discover your ideal clients emotions.